Drop The Narrative And “Merely Do The Work”

Photo by Kristian Egelund on Unsplash

Nike’s tagline “Just Do It” is perhaps the most recognizable marketing slogan of all time.

For over three decades this catch phrase has served as a call to action for all the slackers out there to get off their ass, go for a run, and most importantly buy sneakers!

In a recent episode on the podcast: The Tim Ferriss Show, Best selling author and speaker Seth Godin suggested an updated version of the phrase geared towards creatives and entrepreneurs:

“Merely do it”.

Or…

“Merely do the work”.

While not as pithy as the original, I prefer Godin’s version of the expression.

Godin goes on to explain that we spend a needless amount of time creating narratives around the work we do. They may be things like:

“I’m not a good writer unless I get “X” many views for my article”

“If this book isn’t a best seller, then I’m a failure”

“This story will shut up all the assholes who laughed at my English Degree.”

Do these narratives serve you? Do they make it easier to finish the work that needs to be done?

Completing the oft-quoted 10,000 hours required to master a skill is hard enough, will adding another emotionally charged element lessen the load?

I think not.

Yet many of us define ourselves by these stories. They inflame our insecurities, and are often the reason we quit just as we’re showing signs of improvement.

I say we ditch the dead weight. Narratives play out better on the page than in our head.

So show up, shut up, and merely do the work.

--

--

--

Educator and Copywriter Who Writes About Creativity, Marketing, Pop Culture, And Occasionally Mindfulness Meditation

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

First make the unpleasant pleasant — Then procrastinate right

Started TODO list?..this tip would trick you in doing stuff..

Four lessons learnt from reading 35 books a year.

Writing and Time Management Go Hand in Hand

In Defense of Hobbies

Optimal Effort — How to Spend as Little Time as Rational

When The Scale Stalls: Why It’s More Important To Focus On What’s Not Happening

Why ADHD Gives You An Unfair Advantage.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Antonio Rengel

Antonio Rengel

Educator and Copywriter Who Writes About Creativity, Marketing, Pop Culture, And Occasionally Mindfulness Meditation

More from Medium

I’m beginning to wonder if we’ve missed the point about spirituality.

I Don’t Have Time For the Pain

The necessity of Christian Worldview.

What Hulu’s Under the Banner of Heaven Gets Right — And What it Gets Wrong — About The Church of…